Privacy Policy
Your trust matters to me, so here is a plain-language explanation of what information Qalena.com collects, how it is used, and the choices you have. No legal fog, just the facts.
This Privacy Policy applies to Qalena.com (the "Site"). By using the Site, you agree to the practices described below. If you do not agree, please do not use the Site.
Who is responsible for your data
The data controller for this Site is Best Assistance Group LTD, a company registered in England and Wales (company number 13106385), 71-75 Shelton Street, London WC2H 9JQ, United Kingdom. Sarah Bennett is an author persona used for our content and is not the legal publisher. Full publisher and hosting details are on our Legal Notice page.
Your consent choices
When you first visit, a cookie banner lets you accept all cookies, reject non-essential cookies, or customize your choice. We use Google Consent Mode v2, and advertising and analytics cookies stay switched off until you agree to them. If you reject, no advertising or analytics cookies are set, and our advertising provider's script is not even loaded. You can change your decision at any time using the Cookie settings button at the bottom of every page.
What information we collect
We try to collect as little as possible. Here is what may be gathered when you visit:
Information you give us
When you fill out the contact form, you provide your name, email address, and whatever you choose to write in your message. If you sign up for the newsletter, you provide your email address. We use this information only to reply to you and to send the emails you asked for.
Information collected automatically
Like most websites, Qalena automatically records certain technical details when you visit, such as your browser type, device type, approximate location (from your IP address), pages viewed, and the time spent on the Site. This is collected through cookies and similar technologies, mainly for analytics and advertising as described below.
Cookies and similar technologies
Cookies are small text files stored on your device. We use them to understand how the Site is used, to remember preferences, and to support advertising. You can control or delete cookies through your browser settings, and you can usually set your browser to refuse cookies altogether. Some parts of the Site may not work as smoothly if you do.
Analytics
We may use a privacy-respecting analytics tool such as Google Analytics to understand which guides are helpful and how readers move through the Site. Any analytics cookies load only after you agree to them through our cookie banner, and they collect anonymous, aggregated information such as page views and session duration rather than identifying you personally. At present no analytics tool is active on the Site. If we enable one, you will be able to opt out through the cookie banner or, for Google Analytics, using the Google Analytics opt-out browser add-on.
Advertising and third-party cookies
Qalena displays advertising to help keep the Site free. We work with Google AdSense and may work with other advertising partners and networks.
Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this Site and other sites on the internet. Google's use of advertising cookies, including the DoubleClick DART cookie, enables it and its partners to serve ads to you based on your visit to Qalena and other sites across the web.
You may opt out of personalized advertising by visiting Google's Ads Settings. You can also opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info/choices or www.youronlinechoices.eu for readers in Europe.
Affiliate links
Some links on Qalena are affiliate links, which means we may earn a small commission if you make a purchase, at no extra cost to you. Affiliate partners may use cookies to track that a purchase originated from this Site. For full details, please read our Affiliate Disclosure.
Children's privacy
Qalena is written for adults: parents, parents-to-be, and caregivers. The Site is not directed to children, and we do not knowingly collect personal information from anyone under the age of 13 (or under 16 where a higher age applies). This is in keeping with the Children's Online Privacy Protection Act (COPPA) and similar laws. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.
Your rights if you are in the EU or UK
If you are located in the European Economic Area or the United Kingdom, the GDPR and UK GDPR give you certain rights over your personal data. These include the right to access the data we hold about you, to correct it, to request its deletion, to restrict or object to its processing, and to data portability. You also have the right to lodge a complaint with your local data protection authority. To exercise any of these rights, please get in touch.
Where we process your data, we rely on lawful bases such as your consent (for example, when you subscribe to the newsletter or accept advertising cookies) and our legitimate interests in operating and improving the Site.
Your rights if you are in California
If you are a California resident, the California Consumer Privacy Act (CCPA) gives you the right to know what personal information we collect, to request its deletion, and to opt out of the sale or sharing of personal information. We do not sell your personal information for money. To make a request, please contact us, and we will not discriminate against you for exercising your rights.
Data retention
We keep contact form messages and newsletter subscriptions only for as long as needed to respond to you or to send the emails you requested. You can unsubscribe from the newsletter at any time using the link in any email, and you can ask us to delete your information whenever you like. Analytics and advertising data are retained according to the policies of the relevant providers.
Third-party links
Qalena contains links to other websites, including authority sources and affiliate partners. We are not responsible for the privacy practices or content of those sites. Once you leave Qalena, this Privacy Policy no longer applies, so please review the privacy policy of any site you visit.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices or the law. When we do, we will revise the "last updated" date below. We encourage you to check back occasionally.
How to contact us
If you have any questions about this Privacy Policy or you want to make a privacy request, please email hello@qalena.com or use our contact form. A real person will read it and respond.
Last updated: June 2026.